I help sports leaders create the story that turns old-school sponsorships into meaningful partnerships for today’s fans.
I help sports leaders create the story that turns old-school sponsorships into meaningful partnerships for today’s fans.
I help sports leaders create the story that turns old-school sponsorships into meaningful partnerships for today’s fans.
I help sports leaders create the story that turns old-school sponsorships into meaningful partnerships for today’s fans.
I work with commercial leaders in sport who are under pressure to deliver high-value partnerships in a landscape where the old playbook no longer works.
The risk isn’t just a failed deal. It’s irrelevance.
Traditional, logo-led sponsorships are increasingly ignored by a new generation of fans who care about identity and belief, not visibility. Without a clear narrative, even strong commercial ideas struggle to survive scrutiny or indifference.
I bridge that narrative gap using a structured framework. I turn complex commercial goals into clear, high-stakes partnership stories, moving teams beyond decorative design and into systems that align stakeholders and support real commercial conversations.
The result is a partnership story that supports the deal and still makes sense to the next generation of fans.
I work with commercial leaders in sport who are under pressure to deliver high-value partnerships in a landscape where the old playbook no longer works.
The risk isn’t just a failed deal. It’s irrelevance.
Traditional, logo-led sponsorships are increasingly ignored by a new generation of fans who care about identity and belief, not visibility. Without a clear narrative, even strong commercial ideas struggle to survive scrutiny or indifference.
I bridge that narrative gap using a structured framework. I turn complex commercial goals into clear, high-stakes partnership stories, moving teams beyond decorative design and into systems that align stakeholders and support real commercial conversations.
The result is a partnership story that supports the deal and still makes sense to the next generation of fans.
I work with commercial leaders in sport who are under pressure to deliver high-value partnerships in a landscape where the old playbook no longer works.
The risk isn’t just a failed deal. It’s irrelevance.
Traditional, logo-led sponsorships are increasingly ignored by a new generation of fans who care about identity and belief, not visibility. Without a clear narrative, even strong commercial ideas struggle to survive scrutiny or indifference.
I bridge that narrative gap using a structured framework. I turn complex commercial goals into clear, high-stakes partnership stories, moving teams beyond decorative design and into systems that align stakeholders and support real commercial conversations.
The result is a partnership story that supports the deal and still makes sense to the next generation of fans.
I work with commercial leaders in sport who are under pressure to deliver high-value partnerships in a landscape where the old playbook no longer works.
The risk isn’t just a failed deal. It’s irrelevance.
Traditional, logo-led sponsorships are increasingly ignored by a new generation of fans who care about identity and belief, not visibility. Without a clear narrative, even strong commercial ideas struggle to survive scrutiny or indifference.
I bridge that narrative gap using a structured framework. I turn complex commercial goals into clear, high-stakes partnership stories, moving teams beyond decorative design and into systems that align stakeholders and support real commercial conversations.
The result is a partnership story that supports the deal and still makes sense to the next generation of fans.
The deal comes first.
Design second.
The deal comes first.
Design second.
The deal comes first.
Design second.
The deal comes first.
Design second.
Built to fit your existing workflow
Built to fit your existing workflow
Built to fit your existing workflow
Built to fit your existing workflow
$75M
$75M
$75M
$75M
Deal supported at LIV Golf
Deal supported at LIV Golf
Deal supported at LIV Golf
Deal supported at LIV Golf
I help sports leaders create the story that turns old-school sponsorships into meaningful partnerships for today’s fans.
I work with commercial leaders in sport who are under pressure to deliver high-value partnerships in a landscape where the old playbook no longer works.
The risk isn’t just a failed deal. It’s irrelevance.
Traditional, logo-led sponsorships are increasingly ignored by a new generation of fans who care about identity and belief, not visibility. Without a clear narrative, even strong commercial ideas struggle to survive scrutiny or indifference.
I bridge that narrative gap using a structured framework. I turn complex commercial goals into clear, high-stakes partnership stories, moving teams beyond decorative design and into systems that align stakeholders and support real commercial conversations.
The result is a partnership story that supports the deal and still makes sense to the next generation of fans.
The deal comes first.
Design second.
Built to fit your existing workflow
$75M
Deal supported at LIV Golf
$75M
Deal supported at LIV Golf
Trusted by global teams, agencies, and brands
Trusted by global teams, agencies, and brands
Trusted by global teams, agencies, and brands
Polly Adam
Red Tiger Marketing
Polly Adam
Red Tiger Marketing
Polly Adam
Red Tiger Marketing
Polly Adam
Red Tiger Marketing
Polly Adam
Red Tiger Marketing
I've worked with Jana for many years across multiple roles, and she has always been fantastic to work with. She has a real eye for bringing work to life and consistently delivers high quality work.
I've worked with Jana for many years across multiple roles, and she has always been fantastic to work with. She has a real eye for bringing work to life and consistently delivers high quality work.
I've worked with Jana for many years across multiple roles, and she has always been fantastic to work with. She has a real eye for bringing work to life and consistently delivers high quality work.
I've worked with Jana for many years across multiple roles, and she has always been fantastic to work with. She has a real eye for bringing work to life and consistently delivers high quality work.
Charlie Anderson
1 up productions
Charlie Anderson
1 up productions
Charlie Anderson
1 up productions
Charlie Anderson
1 up productions
Charlie Anderson
1 up productions
Jana is a pleasure to work with - creative, reliable, and super switched. She has an exceptional ability to take ideas and turn them into clear, well structured pitch decks. Always calm under pressure and quick to understand the brief, she’s become a trusted extension of our team.
Jana is a pleasure to work with - creative, reliable, and super switched. She has an exceptional ability to take ideas and turn them into clear, well structured pitch decks. Always calm under pressure and quick to understand the brief, she’s become a trusted extension of our team.
Jana is a pleasure to work with - creative, reliable, and super switched. She has an exceptional ability to take ideas and turn them into clear, well structured pitch decks. Always calm under pressure and quick to understand the brief, she’s become a trusted extension of our team.
Jana is a pleasure to work with - creative, reliable, and super switched. She has an exceptional ability to take ideas and turn them into clear, well structured pitch decks. Always calm under pressure and quick to understand the brief, she’s become a trusted extension of our team.
Vincent Buyssens
Thoughtform
Vincent Buyssens
Thoughtform
Vincent Buyssens
Thoughtform
Vincent Buyssens
Thoughtform
Vincent Buyssens
Thoughtform
I'm the type of client who really knows what he wants, but can't always express it. It took a 30 minute call and a brief look at my disparate moodboard for Jana to simply one-shot the branding system I wanted. That's how good she is.
I'm the type of client who really knows what he wants, but can't always express it. It took a 30 minute call and a brief look at my disparate moodboard for Jana to simply one-shot the branding system I wanted. That's how good she is.
I'm the type of client who really knows what he wants, but can't always express it. It took a 30 minute call and a brief look at my disparate moodboard for Jana to simply one-shot the branding system I wanted. That's how good she is.
I'm the type of client who really knows what he wants, but can't always express it. It took a 30 minute call and a brief look at my disparate moodboard for Jana to simply one-shot the branding system I wanted. That's how good she is.
My services
My services
My services
My services
My services
Project-Based
Design
Project-Based
Design
Project-Based
Design
Project-Based
Design
Project-Based
Design
Sales Pitch Decks
Sales Pitch Decks
Sales Pitch Decks
Sales Pitch Decks
One-Pagers
One-Pagers
One-Pagers
One-Pagers
Sell Sheets
Sell Sheets
Sell Sheets
Sell Sheets
Conference Decks
Conference Decks
Conference Decks
Conference Decks
Event Collateral
Event Collateral
Event Collateral
Event Collateral
Design-Led
System Builds
Design-Led
System Builds
Design-Led
System Builds
Design-Led
System Builds
Design-Led
System Builds
Commercial Ecosystems
Commercial Ecosystems
Commercial Ecosystems
Commercial Ecosystems
Reusable Templates
Reusable Templates
Reusable Templates
Reusable Templates
Deck Redesigns
Deck Redesigns
Deck Redesigns
Deck Redesigns
Rebranding
Rebranding
Rebranding
Rebranding
Visual Systems
Visual Systems
Visual Systems
Visual Systems
Narrative Strategy
& Advisory
Narrative Strategy
& Advisory
Narrative Strategy
& Advisory
Narrative Strategy
& Advisory
Narrative Strategy
& Advisory
Partnership Story
Partnership Story
Partnership Story
Partnership Story
Brand Deep Dives
Brand Deep Dives
Brand Deep Dives
Brand Deep Dives
Audits
Audits
Audits
Audits
Narrative Framework
Narrative Framework
Narrative Framework
Narrative Framework
Audience Research
Audience Research
Audience Research
Audience Research
I work with sports organisations and brands on pitch decks that support real partnership conversations.
Having worked across brand design and the commercial side of the sports industry, I understand how sponsorships and partnerships are actually evaluated, what questions get asked, what sponsors expect to see, and where pitches often fall short.
Many teams already have strong designers. Where I add value is in bridging commercial strategy and visual storytelling, shaping both the message and the design so the story supports the deal, not just the brand.
The result is pitch decks that feel clear, credible, and commercially grounded, helping teams communicate value, align stakeholders, and move partnerships forward.
The deal comes first.
Design second.
Built to fit your existing workflow
Commercial designer and advisor specialising in sponsorship, partnerships, and strategic pitch decks.
Commercial designer and advisor specialising in sponsorship, partnerships, and strategic pitch decks.
Commercial designer and advisor specialising in sponsorship, partnerships, and strategic pitch decks.
Resources
Resources
Resources
Templates (coming soon)
Templates (coming soon)
Templates (coming soon)
Course (coming soon)
Course (coming soon)
Course (coming soon)
©2026 Jana Ballieul.
©2026 Jana Ballieul.
©2026 Jana Ballieul.
All Rights Reserved. Designed in Figma. Built in Framer.
All Rights Reserved. Designed in Figma. Built in Framer.
All Rights Reserved. Designed in Figma. Built in Framer.