Stop Selling to Brands. Start Selling Through Fans.

Stop Selling to Brands. Start Selling Through Fans.

Stop Selling to Brands. Start Selling Through Fans.

Stop Selling to Brands. Start Selling Through Fans.

Stop Selling to Brands. Start Selling Through Fans.

Brands don't buy logos. They buy access to a story people actually care about.

Brands don't buy logos. They buy access to a story people actually care about.

Brands don't buy logos. They buy access to a story people actually care about.

Brands don't buy logos. They buy access to a story people actually care about.

Right now, every league, every team, every sport property is pitching the same assets to the same brands. The deck looks different. The story is identical.

Right now, every league, every team, every sport property is pitching the same assets to the same brands. The deck looks different. The story is identical.

Right now, every league, every team, every sport property is pitching the same assets to the same brands. The deck looks different. The story is identical.

Right now, every league, every team, every sport property is pitching the same assets to the same brands. The deck looks different. The story is identical.

Jana Ballieul is a Madrid-based creative strategist and advisor who works with Heads of Commercial Partnerships at sport brands, leagues, and teams. She helps them stop selling logos and start selling through fans,and that thinking sits at the heart of The Narrative Bridge™, a framework for finding the overlapping story between your sport, your brand partner, and your audiences, keeping them at the centre of every partnership narrative.

If you're ready to walk into your next pitch with a story brands actually want to be part of, book a 15-minute call below.

Jana Ballieul is a Madrid-based creative strategist and advisor who works with Heads of Commercial Partnerships at sport brands, leagues, and teams. She helps them stop selling logos and start selling through fans,and that thinking sits at the heart of The Narrative Bridge™, a framework for finding the overlapping story between your sport, your brand partner, and your audiences, keeping them at the centre of every partnership narrative.

If you're ready to walk into your next pitch with a story brands actually want to be part of, book a 15-minute call below.

Jana Ballieul is a Madrid-based creative strategist and advisor who works with Heads of Commercial Partnerships at sport brands, leagues, and teams. She helps them stop selling logos and start selling through fans,and that thinking sits at the heart of The Narrative Bridge™, a framework for finding the overlapping story between your sport, your brand partner, and your audiences, keeping them at the centre of every partnership narrative.

If you're ready to walk into your next pitch with a story brands actually want to be part of, book a 15-minute call below.

Jana Ballieul is a Madrid-based creative strategist and advisor who works with Heads of Commercial Partnerships at sport brands, leagues, and teams. She helps them stop selling logos and start selling through fans,and that thinking sits at the heart of The Narrative Bridge™, a framework for finding the overlapping story between your sport, your brand partner, and your audiences, keeping them at the centre of every partnership narrative.

If you're ready to walk into your next pitch with a story brands actually want to be part of, book a 15-minute call below.

Jana Ballieul is a Madrid-based creative strategist and advisor who works with Heads of Commercial Partnerships at sport brands, leagues, and teams. She helps them stop selling logos and start selling through fans,and that thinking sits at the heart of The Narrative Bridge™, a framework for finding the overlapping story between your sport, your brand partner, and your audiences, keeping them at the centre of every partnership narrative.

If you're ready to walk into your next pitch with a story brands actually want to be part of, book a 15-minute call below.

5 Years In The Industry

5 Years In The Industry

5 Years In The Industry

5 Years In The Industry

€75M Partnership Contributed To

€75M Partnership Contributed To

€75M Partnership Contributed To

€75M Partnership Contributed To

Clients Across 4 Continents

Clients Across 4 Continents

Clients Across 4 Continents

Clients Across 4 Continents

Jana is a creative strategist and advisor who has worked inside and alongside some of the most ambitious organisations in sport and entertainment, including LIV Golf, where she contributed to the organisation's first ever major partnership worth €75 million. She has delivered work for Aston Martin F1, Baller League, and Acrisure across sport & live events, entertainment & film production, insurance & financial services, beverage & lifestyle brands, esports & gaming, and AI & emerging technology.

She has sat inside a major sport commercial operation, understands both the creative and commercial sides of a partnership, and brings cross-industry pattern recognition that most people working in a single sport never develop. That thinking is what built The Narrative Bridge™, a repeatable system for finding the overlapping story between a sport, a brand, and their shared audiences. It is not a portfolio. It is a process with a proven commercial outcome.

Jana's clients span the UK, US, Europe, and the Middle East, and she has helped sport organisations and brands bridge the narrative gap that is costing them partnerships, revenue, and the audiences they depend on most.

Jana is a creative strategist and advisor who has worked inside and alongside some of the most ambitious organisations in sport and entertainment, including LIV Golf, where she contributed to the organisation's first ever major partnership worth €75 million. She has delivered work for Aston Martin F1, Baller League, and Acrisure across sport & live events, entertainment & film production, insurance & financial services, beverage & lifestyle brands, esports & gaming, and AI & emerging technology.

She has sat inside a major sport commercial operation, understands both the creative and commercial sides of a partnership, and brings cross-industry pattern recognition that most people working in a single sport never develop. That thinking is what built The Narrative Bridge™, a repeatable system for finding the overlapping story between a sport, a brand, and their shared audiences. It is not a portfolio. It is a process with a proven commercial outcome.

Jana's clients span the UK, US, Europe, and the Middle East, and she has helped sport organisations and brands bridge the narrative gap that is costing them partnerships, revenue, and the audiences they depend on most.

Jana is a creative strategist and advisor who has worked inside and alongside some of the most ambitious organisations in sport and entertainment, including LIV Golf, where she contributed to the organisation's first ever major partnership worth €75 million. She has delivered work for Aston Martin F1, Baller League, and Acrisure across sport & live events, entertainment & film production, insurance & financial services, beverage & lifestyle brands, esports & gaming, and AI & emerging technology.

She has sat inside a major sport commercial operation, understands both the creative and commercial sides of a partnership, and brings cross-industry pattern recognition that most people working in a single sport never develop. That thinking is what built The Narrative Bridge™, a repeatable system for finding the overlapping story between a sport, a brand, and their shared audiences. It is not a portfolio. It is a process with a proven commercial outcome.

Jana's clients span the UK, US, Europe, and the Middle East, and she has helped sport organisations and brands bridge the narrative gap that is costing them partnerships, revenue, and the audiences they depend on most.

Jana is a creative strategist and advisor who has worked inside and alongside some of the most ambitious organisations in sport and entertainment, including LIV Golf, where she contributed to the organisation's first ever major partnership worth €75 million. She has delivered work for Aston Martin F1, Baller League, and Acrisure across sport & live events, entertainment & film production, insurance & financial services, beverage & lifestyle brands, esports & gaming, and AI & emerging technology.

She has sat inside a major sport commercial operation, understands both the creative and commercial sides of a partnership, and brings cross-industry pattern recognition that most people working in a single sport never develop. That thinking is what built The Narrative Bridge™, a repeatable system for finding the overlapping story between a sport, a brand, and their shared audiences. It is not a portfolio. It is a process with a proven commercial outcome.

Jana's clients span the UK, US, Europe, and the Middle East, and she has helped sport organisations and brands bridge the narrative gap that is costing them partnerships, revenue, and the audiences they depend on most.

Jana is a creative strategist and advisor who has worked inside and alongside some of the most ambitious organisations in sport and entertainment, including LIV Golf, where she contributed to the organisation's first ever major partnership worth €75 million. She has delivered work for Aston Martin F1, Baller League, and Acrisure across sport & live events, entertainment & film production, insurance & financial services, beverage & lifestyle brands, esports & gaming, and AI & emerging technology.

She has sat inside a major sport commercial operation, understands both the creative and commercial sides of a partnership, and brings cross-industry pattern recognition that most people working in a single sport never develop. That thinking is what built The Narrative Bridge™, a repeatable system for finding the overlapping story between a sport, a brand, and their shared audiences. It is not a portfolio. It is a process with a proven commercial outcome.

Jana's clients span the UK, US, Europe, and the Middle East, and she has helped sport organisations and brands bridge the narrative gap that is costing them partnerships, revenue, and the audiences they depend on most.

Speak to Jana

Speak to Jana

Speak to Jana

Speak to Jana

Speak to Jana

What we can cover on a free 15-minute partnership storytelling strategy session:

What we can cover on a free 15-minute partnership storytelling strategy session:

What we can cover on a free 15-minute partnership storytelling strategy session:

What we can cover on a free 15-minute partnership storytelling strategy session:

Why your current pitch deck sounds identical to every other league and team already in that brand's inbox, and how to change that.

Why your current pitch deck sounds identical to every other league and team already in that brand's inbox, and how to change that.

Why your current pitch deck sounds identical to every other league and team already in that brand's inbox, and how to change that.

Why your current pitch deck sounds identical to every other league and team already in that brand's inbox, and how to change that.

How to use your fans and athletes as the commercial foundation of your partnership strategy, not an afterthought on a slide.

How to use your fans and athletes as the commercial foundation of your partnership strategy, not an afterthought on a slide.


How to use your fans and athletes as the commercial foundation of your partnership strategy, not an afterthought on a slide.

How to use your fans and athletes as the commercial foundation of your partnership strategy, not an afterthought on a slide.


How to walk into your next pitch with activation concepts so tailored and original that the brand feels like the story was built specifically for them.

How to walk into your next pitch with activation concepts so tailored and original that the brand feels like the story was built specifically for them.

How to walk into your next pitch with activation concepts so tailored and original that the brand feels like the story was built specifically for them.

How to walk into your next pitch with activation concepts so tailored and original that the brand feels like the story was built specifically for them.

Why Gen Z can see through hollow logo placements in seconds, and what meaningful partnerships actually look like in practice.

Why Gen Z can see through hollow logo placements in seconds, and what meaningful partnerships actually look like in practice.

Why Gen Z can see through hollow logo placements in seconds, and what meaningful partnerships actually look like in practice.

Why Gen Z can see through hollow logo placements in seconds, and what meaningful partnerships actually look like in practice.

How the Narrative Bridge framework works and whether it's the right fit for your commercial team right now.


How the Narrative Bridge framework works and whether it's the right fit for your commercial team right now.


How the Narrative Bridge framework works and whether it's the right fit for your commercial team right now.


How the Narrative Bridge framework works and whether it's the right fit for your commercial team right now.


How the Narrative Bridge framework works and whether it's the right fit for your commercial team right now.

What your partnership materials need to say, show, and feel like to move a brand from interested to signed


What your partnership materials need to say, show, and feel like to move a brand from interested to signed


What your partnership materials need to say, show, and feel like to move a brand from interested to signed


What your partnership materials need to say, show, and feel like to move a brand from interested to signed


What your partnership materials need to say, show, and feel like to move a brand from interested to signed

Creative strategist and advisor specialising in commercial partnerships and narrative strategy

Creative strategist and advisor specialising in commercial partnerships and narrative strategy

Creative strategist and advisor specialising in commercial partnerships and narrative strategy

Creative strategist and advisor specialising in commercial partnerships and narrative strategy

©2026 Jana Ballieul.

©2026 Jana Ballieul.

©2026 Jana Ballieul.

All Rights Reserved. Designed in Figma. Built in Framer.

All Rights Reserved. Designed in Figma. Built in Framer.

All Rights Reserved. Designed in Figma. Built in Framer.